Innovation as such

How is Innovation defined?
At first I thought he asked me how it was designed, I immediately started to explain my 5 cents worth on that subject.. No, no he said. How do you DEFINE Innovation… So, the discussion took a whole different route. He just wouldn’t include the value creation part. To him it was about ideas and maybe, maybe a technical solution. Funny, no “she” would be as narrow minded.. When he told me he had won a prize as the best innovator, I sort of gave up. You can’t win a prize as the best innovator. I just don’t believe in that. Innovation is so much about bringing together different perspectives and you basically can’t innovate on your own. You need to create value, repetetively. To be good at Innovation you need to create value for someone else but yourself. For instance a customer or user. You need to see yourself as part of a chain. Not as a single unit. Those are usually inventors. That’s a different story. He was.

Innovation as such

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