Johan Ronnestam. You have probably destroyed my ordinary life. Thank you!
Super blogger, strategist, film director, innovation mojo, entrepreneur, surfer, marketer, adviser, father and now friend; you are a destroyer.
Just another thing!
Just another thing!


Expect the Unexpected

I believe it to be one of my core characteristics, to be in constant change. I am curious and relatively open minded. However I must confess that I too, have general opinions and expectations when I meet people. This I fight, but not always successfully. However, I am happily admitting when I am wrong, hard knuckled, but happy. In my mind I take pride in always expecting the unexpected.

Friction for control

I get really uneasy when things are seemingly free of hurdles.  To me, friction is what allows traction and with traction; speed, steering and braking power. So, when stuff is great, I worry. I believe people that seem overly insightful, to be taking me around the corner. I need friction.

Unexpect the expected

So, without friction I am generally hesitant. But today, again, I was baffled by the engagement, generosity and insights shared by Johan. He just swept all the plates of the table, asked the waitress for some paper and a pen, and began to show me where I was right and what I was missing. I’ll tell you, many have tried on this subject lately, only you made it so far. The scary part is that you confirmed yet another gut feeling I have had for a long time. That was unexpected.

People just won’t give a f..k

It doesn’t matter how well you communicate all the sales bull that your marketing specialists tell you to push. The customers will build long term relations with your innovativeness based on the life style you present it as. You have to dare to do this. Leave the confirmatory tracks you are stuck on.

The message you gave today, is a message I hope many more will take the chance to share. Apart from that, you totally got me into the mid 40-ies motorcycle trap.

You totally destroyed my day. You made it great! Thank you


Attacked Hepatica Nobilis / Angipen Blåsippa
Packed Pseudodineura mentiens Hepatica nobilis.

Almqvist, of the Sweden Democrats speaks about the worst day of his life. He had had a difficult time as he had been questioned and bullied following his choice to represent this controversial nationalistic party. This gave him an excuse to appear condescending towards others, using their multi cultural background, gender, age etc. as verbal weapons. Do I dare to imagine what he would have felt required to say had he met a HBT (homo-, bi-, trans sexual), non-Swedish speaking or an openly non-Christian, or someone disabled, or someone poor or someone… else not just like him.

He had had a night on town. Poor guy! But I feel happy for him.

He is lucky only having fled his demons in a bar and not in another country. He is lucky to be in a safe environment, backed by a democratic society and a whole bunch of healthy, strong, white, well-groomed boys.

What if there had been a government ban on dissent, what if he had lived under the threat of torture, persecution, imprisonment or death sentence. What if he would have had to witness his family members being beaten and raped because he pushes his belief in freedom and democracy (note this is not incitement to any acts of violence).

Imagine if he had been robbed repeatedly at everything he stands for, even his own respect. What if he did not have a well-paid job as a senator with the task to administer the nation. What if he had to live in fear of bombs and militias, missiles and policemen. Imagine if he had had to flee his country to another country that promises democracy …. and meet his alter ego. It would have been worse.

Poor Almqvist. Poor poor, those who do not know better



Almqvist talar om den värsta dagen i hans liv. Han hade det jobbigt, blivit trakasserad för sitt partival och ifrågasatt. Det ger honom en ursäkt att uppträda nedlåtande mot andra medmänniskor och använda deras flerkulturella bakgrund, kön, ålder etc som tillhygge. Vågar jag tänka vad han hade behövt häva ur sig om han hade mött en HBTare, eller en icke svensktalande, eller en öppet icke Kristen, eller en handikappad, eller en fattig, eller en….. annan människa som inte är precis som honom.

Han hade haft en natt på stan. Stackarn! Mina sympatier. Men jag glädjer mig för hans skull.

Tur för honom att han bara sökte tillflykt på krogen och inte i ett annat land. Tur för honom att han befinner sig i en för honom trygg miljö, uppbackad av ett rättssamhälle och en hel hoper av friska, starka, vita, välkammade män.

För tänk om det hade varit statsförbud för oliktänkande, tänk om han levt under hot av tortyr, förföljelse, fängelse och död. Tänk om han hade behövt bevittna sina familjemedlemmar bli misshandlade och våldtagna för att han driver sin tro på frihet och demokrati (obs detta är inte uppvigling till något).

Tänk om han hade blivit bestulen gång på gång på allt han står för, sin egen respekt till och med. Tänk om han inte fick gå till ett välbetalt arbete som Riksdagsman och styra landets förvaltning. Tänk om han behövt leva under rädsla för bomber och miliser, missiler och poliser. Tänk om han hade behövt fly från sitt land till ett annat land som utlovar demokrati…. och möta sitt alterego. Det hade varit värre.

Stackars Almqvist. Stackars stackars de som inte vet bättre